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Biddable Media Manager

Post date: 13/11/2024

Closing date: 11/12/2024

Location: Norwich, Norfolk

Internal job ref: 13112024121032

Status: Full Time

Job Title: Biddable Media Manager

About Us: Join our digital marketing team, where innovation meets data-driven strategy! We’re seeking a talented Biddable Media Manager to lead our paid media efforts across multiple platforms, with a primary focus on Meta (Facebook & Instagram), Google Ads, and other leading biddable channels. This role is essential to helping us achieve growth and maximise our ROI in a fast-paced, competitive industry.

Role Overview: As a Biddable Media Manager, you’ll be responsible for developing, executing, and optimising high-impact campaigns that drive measurable results. You will leverage your expertise in digital advertising, audience targeting, and campaign optimisation to strategically reach and engage our core audiences. Your hands-on experience with biddable platforms and deep knowledge of Meta Ads Manager will help us stay ahead in a constantly evolving digital landscape.

Key Responsibilities:

  • Campaign Strategy: Plan, build, and execute paid media strategies, focusing on Meta, Google Ads, and other auction-based platforms to achieve brand and performance goals.
  • Optimisation & Testing: Continuously monitor campaign performance, making real-time adjustments in targeting, bids, and creatives. Conduct A/B testing to refine ad effectiveness.
  • Audience Targeting: Use advanced audience insights on Meta and other platforms to reach targeted audiences, applying lookalike and custom audience strategies.
  • Performance Reporting: Track key KPIs (ROAS, CPC, CTR, CPA), analyse data, and present actionable insights to stakeholders.
  • Budget Management: Oversee daily/monthly budgets to optimize spend and improve ROI, reallocating funds as needed to high-performing campaigns.

Key Requirements:

  • 2+ years of experience in biddable media or paid social, with a focus on Meta, Google Ads, or other major platforms.
  • Strong knowledge of Meta Ads Manager and campaign optimisation strategies.
  • Proficiency in data analysis and performance tracking.
  • Excellent organisational skills and attention to detail.

What we offer:

  • Competitive Salary
  • Hybrid role
  • 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
  • Paid time off annually to volunteer
  • Comprehensive health & well-being benefits including cycle to work scheme, 24hr remote access to a doctor, heavily discounted gym memberships and free access to mental health first aiders
  • Heavily discounted group discount scheme on all products
  • Group Perks and freebies on days out, cinema, theatre, eating in and out, mobiles phones, a new car, food shopping and most major high street retailers
  • Opportunity to work with a forward-thinking and supportive team.
  • Career development and continuous learning opportunities.

Ready to take the lead in biddable media? Apply today to join our team and help shape the future of digital advertising!

Our Company is committed to monitoring & aligning its Policies with up-to-date Government guidance on reducing the spread of respiratory infections in the workplace. Through the Company’s value of “Succeed Together” we are committed to Equality, Diversity and Inclusion. We recruit the ‘best person for the job’ regardless of any protected characteristics as defined by the Equality Act 2010 creating an inclusive working environment and culture for our employees.

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