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SEO, Digital Analytics & Optimisation Manager

Post date: 06/04/2021

Closing date: 04/05/2021

Location: hurricane way, Norwich, Norfolk, England

Internal job ref: MD1003211386

Status: Full Time

Are you a data driven SEO, Digital Analytics & Optimisation Specialist looking for a new opportunity? Or maybe you have hands-on skills of managing multi digital marketing channels?  

We are looking for an SEO, Digital Analytics & CRO Manager to join our dynamic and performance led Digital Marketing Department. As SEO, Digital Analytics & CRO lead you will be working from home for now, with a blend of office and home being required mid to long term. You will effectively manage and lead a team of two across digital analytics, conversion rate optimisation and SEO programs. You will drive website traffic and digital lead generation from SEO across the AHI product ranges, ensuring SEO channel targets are achieved and manage effectively.  You will have an SEO agency to manage so agency or vendor management experience will be required. You will also lead the

We offer an excellent salary and staff benefits from well-being to a variety of staff discounts available to the group. We are a privately owned business head quartered in Norwich, who will invest in your career, enabling you the opportunity to study and achieve qualifications along the way. 

 What the Role is

  • SEO & Blog Management – Manage the SEO channel, both technical and content aswell as SEO agency Jaywing (Epiphany)
  • Digital Analytics, Attribution, Tracking and Data Cleanliness Management across various analytics and digital channels
  • Conversion Rate Optimisation – Create and manage the end to end website testing framework and prioritisation maximising resource, time and effort for optimal results
  • Team Management - Digital Analyst Exec and Digital Optimisation/SEO Exec
  • Digital Tool Management - including Google Optimise, Google Analytics, Ahrefs, Hotjar, Google My Business
  • Effectively manage digital agencies and technology vendors / platforms
  • Be comfortable to deep dive into large data sense and make actionable recommendations
  • Budget management and lead generation forecasting in line with business targets
  • Work with the Paid Search team on identifying Total Search opportunities and supporting on data, tracking and reporting across biddable channels
  • Understand the internal lead flow process, systems & impact on reporting
  • Ensure AHI is working within all legal, compliance & GDPR boundaries

 What We Need

  • A Leader – To lead and inspire the Digital Marketing Team, who can identify opportunities to drive performance
  • A Researcher – Who can carry out and contribute with deep channel experience in SEO, Digital Analytics and Conversion Rate Optimisation (CRO)
  • A Motivator- A leader who is able to engage multi stakeholders & your team, driving results through a common goal
  • A Creator – To continuously conceptualise & create Personalisation, AB, MVT Tests & landing pages to improve digital channel performance
  • An Analyst – Analytical and comfortable with manipulating and interpreting digital data sets

 What We Offer

  • Excellent Salary
  • Staff Benefits & Discounts 
  • Staff Purchase Scheme
  • 23 days Holiday, increasing with service & your birthday off annually 

‘We are certified as a Covid-19 secure employer – having complied with Government’s guidance on managing the risk of Covid-19’

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