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Google Analytics Lead

Post date: 04/01/2022

Closing date: 01/02/2022

Location: Hurricane Way, Norwich, Norfolk, England

Internal job ref: MD1003212586

Status: Full Time

Are you a data driven Digital Analytics Specialist looking for a new opportunity?

We are looking for a Digital Analytics lead to join our dynamic and performance led Digital Marketing Department. As Digital Analytics lead you will be working from home for now, with a blend of office and home being required mid to long term. You will effectively manage and report on our digital analytics. Our Digital Analytics lead will be responsible for setting up, reporting and analysing Key Performance Indicators for activities and providing actionable insights and intervention plans to improve ROI. You will be data-driven, using historical effectiveness metrics and Business Cases to help justify campaigns for the business.

 What the Role is

  • Digital Analytics, Attribution, Tracking and Data Cleanliness Management across various analytics and digital channels
  • Audit and improve google analytics set ups
  • Deliver in-depth analysis and insight, making recommendations to clients for future actions and strategy
  • Digital Tool Management , including Google Optimise, Google Analytics, Ahrefs, Hotjar, Google My Business
  • Effectively engage with digital agencies and technology vendors or platforms
  • Work with the Paid Search team on identifying Total Search opportunities and supporting on data, tracking and reporting across biddable channels
  • Understand the internal lead flow process, systems and impact on reporting
  • Ensure AHI is working within all legal, compliance and GDPR boundaries

 What We Need

  • Previous experience working in a Web / Digital / Marketing Analytics role or relevant qualifications
  • A Researcher, who can carry out and contribute with deep channel experience in Digital Analytics
  • Intermediate to advanced knowledge of Google Analytics and Google Tag Manager
  • An Analyst, analytical and comfortable with manipulating and interpreting digital data sets
  • Ability to work in a fast-paced environment and on multiple projects at once
  • Excellent communication skills

 What We Offer

  • Salary of £30k Per Annum
  • 31 Days Holiday, increasing to 33 days after 2 years 
  • Hybrid working for now
  • Time off to Volunteer
  • Generous Staff Benefits and Discounts via Perkbox 
  • Well being initiatives for all staff including 24hr remote access to a doctor, your birthday off annually & discounted gym memeberships
  • Discounted Staff Purchase Scheme

We are certified as a Covid-19 secure employer – having complied with Government’s guidance on managing the risk of Covid-19.
Through Anglian’s value to “Succeed Together” we are committed to Equality and Diversity. We recruit the ‘best person for the job’ regardless of age, race, colour, gender, gender identity, sexual orientation, religion, or disability - creating an inclusive working environment and culture for all our employees.

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